Small fish dried whole are one of the oldest pet treats there is: a complete animal in one bite — protein, omega-3 fatty acids, and the crunch of tiny bones that cats in particular find irresistible.
Why fish
Oily small fish are naturally high in EPA and DHA omega-3s, which owners look for to support skin and coat. Because the treat is whole and unprocessed, there is nothing to declare beyond the fish itself.
Fish sticks vs anchovies vs sardines
“Fish sticks” in our range are small fish dried whole. Anchovies are smaller and softer — popular for cats; sardines are larger and oilier — more of a dog treat. The right choice is about the pet’s size and how the treat is used (training vs occasional chew).
Freshness is everything
Fish fat oxidises. Buy from suppliers who dry promptly, pack sealed and date-code every pouch; store cool and dry and reseal after opening. A fishy-but-clean smell is right; a rancid one is not.
For stores and brands
Fish treats are a strong private-label category because the ingredient panel is one word. Rare Locals supplies dehydrated fish sticks as a retail pack today; anchovy and sardine treats are in development and available to brands as trial batches — not yet as retail products. Details on Pet Treats — B2B.
